Your guide to intentional living.

We're a community of wellness lovers, mothers, industry experts and open-minded individuals in the pursuit of a healthy & happy life.

We're here to ask hard questions and and look at the bigger picture when it comes to our bio-individuality and wellbeing. Our ultimate goal is to give readers the resources, products and tools to curate their unique version of optimal health and living. 

OUR MISSION IS TO GIVE READERS THE RESEARCHTOOLS RESOURCES TO CURATE THEIR HEALTHIEST, MOST INTENTIONAL LIFE. 

Nearly every opinion on the internet is paid for. Not ours.

In a world overwhelmed with conflicting wellness advice and monetary incentives, we cut through the noise to provide clear, unbiased, and trustworthy information on the products & trends you see daily. 

Our goal is to empower you to live consciously, choose cleaner products, and embrace a lifestyle that supports both personal well-being and the health of our planet. Whether it's for you or your family, we aim to make sustainable, wellness-focused living easier and more accessible.

TRANSPARENCY + TRUST

We prioritize integrity by offering well-researched, honest insights to guide conscious health choices.

SUSTAINABILITY + WELLNESS

We champion eco-friendly, toxin-free living, advocating for a healthier planet and personal well-being.

COMMUNITY + ACCESSIBILITY 

We strive to make wellness inclusive, fostering a supportive space for all individuals.

FAMILY-CENTRIC LIVING

We strongly value the importance of family and promote practices that support a balanced, nurturing home life.

our values

What You'll Find

Brutally Honest PRODUCT REVIEWS

We strongly believe in the power of purchase. Our reviews are never bought and designed to help readers navigate through trends and support ethical brands. 

Q+A's WITH INDUSTRY EXPERTS

We love to ask questions and use critical thinking. Here you'll find interviews with industry experts on topics 

CLEAN, NOURISHING RECIPES

Whether you're carnivore, vegan or anything in-between, you'll find *qualitarian* recipes designed to provide the foundational nutrition for you and your family. 

SUPPORT FOR MOTHERS + FEMININITY EMPOWERMENT

We believe motherhood is powerful—and that women deserve to feel deeply supported, not sidelined. Here, you’ll find honest tools for every season of motherhood and a celebration of feminine strength—intuition, softness, cycles, and self—without shame or sacrifice.

HEALTHY HOME PRODUCTS + GUIDES

Everyone deserves to live in a healthy environment. We provide guides and recommended products that will keep your home toxin-free and healthy for you and your loved ones. 

how we live

We’re early risers. We believe in handwritten notes, seasonal eating, and taking the scenic route. Our days often revolve around baby naps, our side hustles, buttered sourdough, and movement. We buy with intention, choosing what lasts over what’s loud. We don’t follow trends, we filter them. It’s not about doing it all—it’s about doing it with intention.

our inspiration

human connection

family life

health is wealth

supporting
our soil