Your guide to intentional living.

We're a community of wellness lovers, parents, practitioners, industry experts and open-minded individuals in the pursuit of optimal health.

We're here to ask hard questions and and look at the bigger picture when it comes to our bio-individuality and wellbeing. Our ultimate goal is to give readers the resources, products and tools to curate their unique version of optimal health and living. 

OUR MISSION IS TO GIVE READERS THE TOOLS AND RESOURCES TO CURATE THEIR HEALTHIEST,
MOST INTENTIONAL LIFE. 

Nearly every opinion on social media is bought. Not ours.

In a world overwhelmed with conflicting wellness advice and monetary incentives, we cut through the noise to provide clear, unbiased, and trustworthy information. 

Our goal is to empower you to live consciously, choose cleaner products, and embrace a lifestyle that supports both personal well-being and the health of our planet. Whether it's for you or your family, we aim to make sustainable, wellness-focused living easier and more accessible.

TRANSPARENCY + TRUST

We prioritize integrity by offering well-researched, honest insights to guide conscious health choices.

SUSTAINABILITY + WELLNESS

We champion eco-friendly, toxin-free living, advocating for a healthier planet and personal well-being.

COMMUNITY + ACCESSIBILITY 

We strive to make wellness inclusive, fostering a supportive space for all individuals.

FAMILY-CENTRIC LIVING

We value the importance of family, promoting wellness practices that support a balanced, nurturing home life.

Our values

What You'll Find

Brutally Honest PRODUCT REVIEWS

We strongly believe in the power of purchase. Our reviews are never bought and designed to help readers navigate through trends and support ethical brands. 

Q+A's WITH INDUSTRY EXPERTS

We love to ask questions and use critical thinking. Here you'll find interviews with industry experts on topics 

CLEAN, NOURISHING RECIPES

Whether you're carnivore, vegan or anything in-between, you'll find *qualitarian* recipes designed to provide the foundational nutrition for you and your family. 

HEALTHY HOME PRODUCTS + GUIDES

Everyone deserves to live in a healthy environment. We provide guides and recommended products that will keep your home toxin-free and healthy for you and your loved ones. 

our inspiration

human connection

family life

health is wealth